Iford Arts 2017, design & art direction

Client – Iford Opera
Work produced at So design
Photgraphy – Charlie Emerson

Focusing on the distilled nature of the opera adaptations that Iford perform, we captured the dreamlike, mystical quality to reflect the reimagined performances in their singularity.

As the event is set in the Peto Garden at Ilford Manor, the focus of every image is flowers. Each chosen to symbolise the musical performance they represent, the flowers were plunged into water tanks and then mixed with inks and other props to create mesmerising sets of images. Mirroring the raw nature of live stage performances it was important to capture everything in camera with minimal post production.

The hero image shows wisteria that grows over the manor house shrouded in clouds of chalky pink; in another, the water tank is smashed to show cracked glass across the image. The work injects the traditional romantic notion of flowers with a strange and intriguing sense of eerie.