Client – Romantica of Devon
Work produced at So design
Photgraphy – Simon Powell
The Romantica Group is made up of two separate bridal brands, both with their own individual target markets, but both on one site. This single site was difficult to manage and update for the Romantica team. The challenge was to organise the bespoke brands under one umbrella brand that could be managed effectively by the Romantica team.
The solution was to split the two brands so that they had their own separate sites aimed strategically at individual markets. The classic styling across both the sites brings the Romantica Group umbrella brand together seamlessly. With sensitive use of considered typography, lifestyle imagery and video, the bespoke nature of each of the brands is honoured.