Tidal Lagoon, branding & illustration

Concept for Tidal Lagoon
Work produced at So design

The Brief
Tidal Lagoon needed branding concepts and collateral to have in place to launch their new renewable energy scheme if granted government funding.

The Solution
A clean modern identity was required to represent the product and values
of the company.

The typographic identity uses the shapes from the ‘T’ & ‘L’ created by a single line representing the flow of energy created by the tides. The brand voice
is created by bold and minimal typography. With no visible product to show, I created a suite of illustrations highlighting the benefits of tidal power over other renewable energy sources.

Tidal Lagoon is a renewable energy company harvesting energy from the tides. A clean modern identity was requiered to represent the product and values of the company.

The typographic identity uses the shapes from the 'T' & 'L' created by a single line representing the flow of energy created by the tides. The brand voice is created by bold and minimal typography and illustrations, highlighting the benefits of tidal power over other renewable energy sources.